Recruiting Web Metrics
Or how not understanding the basics can drain your Recruiting Budget…
Co-presented by Ray Schreyer, Jennifer Watson, & Heather Dougherty
With over 50,000 individual job related sites on the Internet and thousands of vendor sales reps vying for your organizations business, both the choices and headaches experienced by recruiting leaders is expanding.
Just how do you determine where to invest your limited recruitment marketing budget? How do you differentiate one site from another?
How do you make sense of all the big claims and numbers thrown around by the big branded vendors?
Join Ray Schreyer from IBM and Jennifer Watson & Heather Dougherty of Hitwise as they review the evolution of metrics and the online recruiting marketplace, current marketplace metrics, and view new online tools that can help you make more informed purchase decisions.
Specific topics to be discussed include:
- The fact, fiction, and hype behind traditional job board metrics
- The top job destination sites and the power of the long tail effect
- What is the profile of the online job seeker? How do they vary by website?
- How have referrals to employment destinations changed? What are the most effective sources of traffic?
- Are China and India's Growth Sustainable?
